tag:blogger.com,1999:blog-53950441756744780972024-03-13T20:54:04.819+05:30MEDIA JUNCTIONViews and Observations on Print Media in India (Powered by www.MAGworld.in)G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.comBlogger108125tag:blogger.com,1999:blog-5395044175674478097.post-50975940299680477452019-04-25T23:11:00.002+05:302019-04-26T11:12:44.796+05:30TRIAL & ERRORS... EK BAAR PHIR SE!
‘Mahaprabandhak of Maruti Suzuki Ltd has done a ghoshna in a Samvaaddata Sammelan of its vistaar yojnaa in India for 2020'
or
‘Ford Figo facelift has ekdum braabar engine capacity of its pichhlaa wala varient’
or
‘10 aisi kaaren jo aap 10 lakh rupaye mein khareed sakte hain in the year 2019’
How would an English-reader treat if such a headline published in an G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-3791993588151261012017-01-10T08:23:00.000+05:302017-01-11T03:01:37.002+05:30मैं हूँ किसान - किसानों की खराब हालत जैसी ही पत्रिका
इस वर्ष का मेरा पहला रिव्यू, और वह भी हिन्दी भाषा में! संयोग से जो मैगज़ीन रिव्यू के लिए मेरे सम्मुख आई है वह भी हिन्दी भाषा में ही है इसलिए हिन्दी में ही रिव्यू करना और भी सार्थक हो जाता है। यह है हाल ही में शुरु हुई मासिक पत्रिका - ‘मैं हूँ किसान’ जो कि कृषि एवं किसानों से जुड़े विषयों पर सामग्री प्रस्तुत करने के उद्देश्य से जयपुर स्थित हैनिमैन चैरिटेबल मिशन सोसाइटी नामक संस्थान द्वारा G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-28239719573366130302015-03-08T08:49:00.001+05:302015-03-08T09:18:00.049+05:30NEWSSTAND COVER ANALYSIS - FEB 2015A study based upon 350+ Indian magazines published in the past month!
Broadly, for their newsstand appeal, editorial vision, visual
communication, cover story lines and the design discipline. But
microscopically, they all have several reasons to be in the list of TOP
TEN for this month.
We have gone thorough more than 350 magazines published in India in
English or Hindi language G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-38864815062516886412015-02-09T22:07:00.003+05:302015-02-09T22:35:23.979+05:30TOP 100 COVERS WE LIKED IN THE PAST YEARBest of 5000+ issues of 400+ magazines from all the categories and across the genre that were released in one year in India.
Look at all the covers in less than 8 minutes -
To watch the same video in High Resolution, click the link - TOP 100 COVERS
G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-28486577019834523412013-10-14T14:11:00.000+05:302013-10-14T14:14:35.817+05:30Times What’s Up?!: It’s cool…!
Do
you remember one of my older reviews about ‘Which? Right Choice’ magazine? It
was quite an unusual kind of magazine to help consumers to make buying decision
by providing them purely editorial perspective and unbiased verdicts on variety
of consumer products and services. The USP of WRC is that they don’t accept any
single advertisement or advertorial or sponsored feature (not even for the
G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-21597259158496716432013-10-12T17:55:00.000+05:302013-10-12T17:58:58.242+05:30Gorgeous Looks: Not looking even average
Pratishtha
Publication has recently launched this bi-monthly title – ‘Gorgeous Looks’ with
the tag line of ‘The Health, Beauty and Lifestyle Magazine’. Now, each one of
these three areas from the tag line are so wide and broad that you need to be very
careful to decide your boundaries and scopes for the coverage and lifestyle, as
I see, is the most misused genre in magazines publishing. G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-51634487050733976612013-10-09T17:22:00.002+05:302013-10-09T17:27:35.628+05:30Travel with Style: Does not take you anywhere
What
comes to your mind when someone promises you to take for a 'Travel with Style'?
Obviously, a stylish and luxurious traveling experience! I also expected the
same when I picked up this magazine from newsstand which is launched last month
only by Sampan Media Pvt. Ltd. But it wiped out all my expectations from this
magazine when I read it thoroughly.
As it is in the travel vertical,G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-43504402594508094002013-08-14T05:03:00.000+05:302013-08-14T05:03:16.026+05:30Innovation + Win = Innowin: Is this a right equation?
Everything that is out of the box is
not an innovation. It is not necessary always is the result of creativity but
also can be because of negligence. This belief of mine became even stronger
after going through recently launched magazine – Innowin.
This
quarterly magazine is published by Spenta Multimedia (renowned publishers of
several custom & consumer publications) on the behalf of G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-52584496456027478052012-07-30T13:04:00.001+05:302012-07-30T13:12:45.110+05:30National Geographic Traveller IndiaI
don’t think that across the globe someone who reads magazines and he does not
recognize yellow framed magazine- National Geographic. Though in India don’t even
have its Indian edition, still we all know what this yellow frame stands for.
National Geographic magazine undoubtedly is most respected for its editorial
strength – in terms of research, writing and of course photography.
NationalG.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com10tag:blogger.com,1999:blog-5395044175674478097.post-60364362036788487662012-04-04T12:09:00.008+05:302012-04-04T12:31:36.177+05:30Small Medium Entrepreneur: Business of businesses’Franchise India Publication’, the publisher of various other publications like Estate World, The Franchising World, Retailer and many web portals has recently launched a new magazine- Small Medium Entrepreneur. As name suggests itself that it is to target the small & medium sized businesses & entrepreneurs in the country where couple of other magazines already are there to target the G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com10tag:blogger.com,1999:blog-5395044175674478097.post-35831393098941058882011-12-12T12:56:00.003+05:302011-12-12T13:11:21.778+05:30Science for a common man: Popular Science IndiaI always see ‘Popular Science’ magazine as a periodical that explains the reality of this scientific universe in simple language to a common and a layman where he lives. It covers every aspect science and technology that touches our day-to-day life and may affect our future. It brings science from scientists’ laboratories to the layman’s level understanding of complicated facts & principles G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-1890493497418572982011-06-09T12:50:00.005+05:302011-06-12T11:51:26.807+05:30Filmfare now available in Hindi… big deal!In the launch issue of Hindi edition of Filmfare, Editor Jitesh Pillai has signed off his edit note with- ‘I hope that the same affection & bonding you would share with Hindi edition of Filmfare the way you have been doing for the last sixty years with English edition’. After going through the issue I was surprised if two products are not at same level in terms of editorial quality & G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-39239104846558321222011-05-17T13:56:00.003+05:302011-05-17T14:02:28.654+05:30Imperfect Magazine for a Perfect Woman!Publisher of recently launched magazine- ‘Perfect Woman’ claims that it is aiming at the modern, discerning and sharp focused woman of today. Perfect Woman is the new entrant in the genre of magazine for woman in India which is launched by GGC Ltd. as a monthly magazine.Indian market is already flooded with many Indian & foreign titles like Cosmopolitan, Marie Claire, Femina, New Woman, G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-67392049539790480402011-03-17T16:20:00.005+05:302011-03-21T23:20:31.353+05:30The Business Enterprise: Management Kids’ PrimerI have said this at many places that few magazines are simply conceived & started by their editors/publishers without having any publication sense. Just because they have got some expertise in a particular domain or few hundreds or thousands contacts in that segment, they start thinking that they should now start a magazine for this community on this subject. And, my belief gets even strongerG.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-57920479362531101412011-03-07T22:08:00.004+05:302011-03-07T22:31:21.084+05:30Adorn: luxury on the paperAt least one jewellery magazine which shows a class in everything- in its content, text, photographs, paper, or as a complete product –Adorn. Adorn is a recently launched bi-monthly luxury jewellery magazine by Spenta multimedia (publishers of many custom magazines like Jetwings, First Update, FlyLite, Imperia, Solitaire, Apparel etc.. & consumer magazine – Hair and various books).G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-75908701700284029082010-09-03T15:14:00.004+05:302010-09-15T11:20:16.814+05:30Sound Box: It doesn’t look sound enough!Trade magazines have one plus point over B2C magazines that they have focused & identified target audience. That is why Publishers and editors of such publications can create a great magazine for that niche sector. But unfortunately in the most cases, such magazines face carelessness in content presentation - in terms of editorial and design, both. Select Publishing Company (also the G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com7tag:blogger.com,1999:blog-5395044175674478097.post-25901431336118815392010-08-23T10:22:00.008+05:302010-08-23T11:02:56.415+05:30Thank God…our infrastructure is better than Trafficinfratech!It seems like if one has got some contacts in some industry sector or if he has a database of key people in that trade, he starts a publication for that particular sector. Without giving the necessary attention to the publication or without putting essential efforts for making a great magazine, he simply launches a substandard magazine. Most of the Business to Business publications have similar G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-57205757334784970932010-08-10T17:03:00.011+05:302010-08-11T11:25:49.319+05:30International catalog for Indian homes'Trends', a new magazine launched in India by WWM & Times group JV. In fact, it is not a magazine but it is a series of topical books which are in shape of magazines. Since these are produced this way and made available at premium book & magazine stores only, they are positioned as ‘bookazines’. For the longer shelf life these bookazines don’t have the publication date on the cover. In G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-28788912989874614732010-07-20T10:41:00.008+05:302010-07-20T11:30:40.996+05:30Ashvarttha: All is well…!You must agree that wellness is just another booming sector today and that is why we have been witnessing so many new launches since last recent years – 4thD Wellness, Complete Wellbeing, Men’s Health, Prevention, Doc n Doc, Asianspa India etc…some for general reader and some for trade or industry people. Earlier, we had very few national level magazines and a couple of regional language G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-47599293001698823872010-06-15T14:26:00.020+05:302010-06-15T16:08:34.780+05:30Youth Eye: Absolutely Unconscious Though actual tag line is ‘Collectively Conscious’ but the way this magazine goes, my title suits better.By the way, I am talking about a monthly magazine – ‘Youth Eye’ which is recently launched by Pragati Printing & Publications co. and as its title suggests it is targeting youth only! But, after going through initial issues of this magazine it very clear that the publisher & editor G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-1367126971778829822010-04-01T10:58:00.003+05:302010-04-01T11:12:22.659+05:30IT NEXT: It’s for CIO of tomorrow!IT NEXT is the new magazine launched by 9.9 Mediaworx pvt. ltd. (also the publisher of digit, skoar, CTO forum, Digit Channel, Industry 2.0, Logistic 2.0 and several more…) in the beginning of this year. IT NEXT is targeting next in line CIOs to help them to reach at top seat.Content More you slice any vertical, more you need to be careful for your positioning. Even a small deviation from your G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com6tag:blogger.com,1999:blog-5395044175674478097.post-13579481894033060322010-03-17T10:21:00.014+05:302010-03-17T12:32:16.765+05:30CAREERS360 in Hindi: 360 degree of blunder!Do you remember my ‘virdi’ct for ‘CAREERS360’ magazine (http://mediajunction.blogspot.com/2009/04/careers-360-right-information-in-wrong.html) that I have posted almost a year ago at its launch? As it is that English edition is not so impressive and now its Hindi edition is also there in the market and this is even worse. After going through this launch issue of Hindi edition, I am wondering why G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-59017665188631639052010-02-08T11:03:00.006+05:302010-02-08T11:29:30.489+05:30Lonely Planet: Almost perfect travel guide!I often say- when it is just close to the perfection, even a small mistake seems bigger than it is in the real. That small error of yours can ruin all your efforts of making your creation perfect to the T. The Indian edition of ‘Lonely Planet’ magazine which is launched last week in India by WWM Pvt Ltd (also publisher of Filmfare, Femina – English and Hindi, Good Housekeeping, Top Gear, Hello, G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com5tag:blogger.com,1999:blog-5395044175674478097.post-87937482865319861752010-01-11T11:34:00.006+05:302010-01-13T09:36:50.148+05:30Red Carpet: Doesn’t deserve for self!Most pathetic publication released in recent few months (rather, in years) I have come across is – Red Carpet. This monthly magazine is launched late in the last year by owner, printer and publisher – Subodh Tyagi. It is priced at Rs.100 and is self acclaimed as world’s 1st new dimension film journal. But, it has no editorial focus and looks like a compilation only of a few substandard filmy G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-32493455609256113022009-12-08T15:28:00.000+05:302009-12-08T15:29:28.334+05:30Sports Illustrated: Sports in India!!People think that India is the most sports crazy country, but I think in that case the word ‘sports’ needs to be redefined for India. Truth is that nobody bothers for ‘sports’ in India, neither the audience nor the sponsors and the organizers… if it is not Cricket! Not even media! Even the cricket fever remains on our mind till the match is on. And for the (momentary) fans of cricket there are G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1