tag:blogger.com,1999:blog-53950441756744780972012-01-30T18:19:36.473+05:30Views and Observations on Print Media in India (Powered by MAGworld)G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.comBlogger981100tag:blogger.com,1999:blog-5395044175674478097.post-35831393098941058882011-12-12T12:56:00.003+05:302011-12-12T13:11:21.778+05:30

I always see ‘Popular Science’ magazine as a periodical that explains the reality of this scientific universe in simple language to a common and a layman where he lives. It covers every aspect science and technology that touches our day-to-day life and may affect our future. It brings science from scientists’ laboratories to the layman’s level understanding of complicated facts & principles and

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-1890493497418572982011-06-09T12:50:00.005+05:302011-06-12T11:51:26.807+05:30

In the launch issue of Hindi edition of Filmfare, Editor Jitesh Pillai has signed off his edit note with- ‘I hope that the same affection & bonding you would share with Hindi edition of Filmfare the way you have been doing for the last sixty years with English edition’. After going through the issue I was surprised if two products are not at same level in terms of editorial quality & seriousness,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com4tag:blogger.com,1999:blog-5395044175674478097.post-39239104846558321222011-05-17T13:56:00.003+05:302011-05-17T14:02:28.654+05:30

Publisher of recently launched magazine- ‘Perfect Woman’ claims that it is aiming at the modern, discerning and sharp focused woman of today. Perfect Woman is the new entrant in the genre of magazine for woman in India which is launched by GGC Ltd. as a monthly magazine.Indian market is already flooded with many Indian & foreign titles like Cosmopolitan, Marie Claire, Femina, New Woman, Woman’s

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-67392049539790480402011-03-17T16:20:00.005+05:302011-03-21T23:20:31.353+05:30

I have said this at many places that few magazines are simply conceived & started by their editors/publishers without having any publication sense. Just because they have got some expertise in a particular domain or few hundreds or thousands contacts in that segment, they start thinking that they should now start a magazine for this community on this subject. And, my belief gets even stronger,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-57920479362531101412011-03-07T22:08:00.004+05:302011-03-07T22:31:21.084+05:30

At least one jewellery magazine which shows a class in everything- in its content, text, photographs, paper, or as a complete product –Adorn. Adorn is a recently launched bi-monthly luxury jewellery magazine by Spenta multimedia (publishers of many custom magazines like Jetwings, First Update, FlyLite, Imperia, Solitaire, Apparel etc.. & consumer magazine – Hair and various books).ContentBeing a

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-75908701700284029082010-09-03T15:14:00.004+05:302010-09-15T11:20:16.814+05:30

Trade magazines have one plus point over B2C magazines that they have focused & identified target audience. That is why Publishers and editors of such publications can create a great magazine for that niche sector. But unfortunately in the most cases, such magazines face carelessness in content presentation - in terms of editorial and design, both. Select Publishing Company (also the publisher of

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com7tag:blogger.com,1999:blog-5395044175674478097.post-25901431336118815392010-08-23T10:22:00.008+05:302010-08-23T11:02:56.415+05:30

It seems like if one has got some contacts in some industry sector or if he has a database of key people in that trade, he starts a publication for that particular sector. Without giving the necessary attention to the publication or without putting essential efforts for making a great magazine, he simply launches a substandard magazine. Most of the Business to Business publications have similar

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-57205757334784970932010-08-10T17:03:00.011+05:302010-08-11T11:25:49.319+05:30

'Trends', a new magazine launched in India by WWM & Times group JV. In fact, it is not a magazine but it is a series of topical books which are in shape of magazines. Since these are produced this way and made available at premium book & magazine stores only, they are positioned as ‘bookazines’. For the longer shelf life these bookazines don’t have the publication date on the cover. In order to

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-28788912989874614732010-07-20T10:41:00.008+05:302010-07-20T11:30:40.996+05:30

You must agree that wellness is just another booming sector today and that is why we have been witnessing so many new launches since last recent years – 4thD Wellness, Complete Wellbeing, Men’s Health, Prevention, Doc n Doc, Asianspa India etc…some for general reader and some for trade or industry people. Earlier, we had very few national level magazines and a couple of regional language

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-47599293001698823872010-06-15T14:26:00.020+05:302010-06-15T16:08:34.780+05:30

Though actual tag line is ‘Collectively Conscious’ but the way this magazine goes, my title suits better.By the way, I am talking about a monthly magazine – ‘Youth Eye’ which is recently launched by Pragati Printing & Publications co. and as its title suggests it is targeting youth only! But, after going through initial issues of this magazine it very clear that the publisher & editor of this

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-1367126971778829822010-04-01T10:58:00.003+05:302010-04-01T11:12:22.659+05:30

IT NEXT is the new magazine launched by 9.9 Mediaworx pvt. ltd. (also the publisher of digit, skoar, CTO forum, Digit Channel, Industry 2.0, Logistic 2.0 and several more…) in the beginning of this year. IT NEXT is targeting next in line CIOs to help them to reach at top seat.Content More you slice any vertical, more you need to be careful for your positioning. Even a small deviation from your

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com6tag:blogger.com,1999:blog-5395044175674478097.post-13579481894033060322010-03-17T10:21:00.014+05:302010-03-17T12:32:16.765+05:30

Do you remember my ‘virdi’ct for ‘CAREERS360’ magazine (http://mediajunction.blogspot.com/2009/04/careers-360-right-information-in-wrong.html) that I have posted almost a year ago at its launch? As it is that English edition is not so impressive and now its Hindi edition is also there in the market and this is even worse. After going through this launch issue of Hindi edition, I am wondering why

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-59017665188631639052010-02-08T11:03:00.006+05:302010-02-08T11:29:30.489+05:30

I often say- when it is just close to the perfection, even a small mistake seems bigger than it is in the real. That small error of yours can ruin all your efforts of making your creation perfect to the T. The Indian edition of ‘Lonely Planet’ magazine which is launched last week in India by WWM Pvt Ltd (also publisher of Filmfare, Femina – English and Hindi, Good Housekeeping, Top Gear, Hello,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com5tag:blogger.com,1999:blog-5395044175674478097.post-87937482865319861752010-01-11T11:34:00.006+05:302010-01-13T09:36:50.148+05:30

Most pathetic publication released in recent few months (rather, in years) I have come across is – Red Carpet. This monthly magazine is launched late in the last year by owner, printer and publisher – Subodh Tyagi. It is priced at Rs.100 and is self acclaimed as world’s 1st new dimension film journal. But, it has no editorial focus and looks like a compilation only of a few substandard filmy

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-32493455609256113022009-12-08T15:28:00.000+05:302009-12-08T15:29:28.334+05:30

People think that India is the most sports crazy country, but I think in that case the word ‘sports’ needs to be redefined for India. Truth is that nobody bothers for ‘sports’ in India, neither the audience nor the sponsors and the organizers… if it is not Cricket! Not even media! Even the cricket fever remains on our mind till the match is on. And for the (momentary) fans of cricket there are

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-89839321235318305542009-11-27T17:37:00.006+05:302009-12-08T14:09:02.398+05:30

Every issue of Better Photography Magazine has been carrying consistent covers and that eventually have become now an identity for the magazine (brand). This consistency has helped in building the unique personality of Better Photography which distinguishes it amongst its competitors on the newsstands.Let me explain you the simple yet effective philosophy behind its covers by illustrating one (

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-28069152227431880612009-09-01T15:42:00.010+05:302009-09-01T16:20:38.314+05:30

Have you ever heard about a magazine which doesn't accept any advertisement because they want to build the credibility in reader's mind that they are unbiased? They don't even ask manufacturers/dealers to send their products for the review instead they buy all the products and then they test on their well researched benchmarks! This is RIGHT CHOICE magazine, launched 50 years ago in UK by a

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-29648705504933353742009-07-20T16:26:00.002+05:302009-07-20T16:34:44.174+05:30

Hi Friends,Now, this is what I call a Redesign!Last week in Indian publishing world, a true makeover is happened to Hindustan Times. It can be referred as a great example of a sensible & well executed exercise of face lifting of a print product. Not in terms of design & look-n-feel only but in terms of over all content structure & positioning also. It is not limited up to typography or colors but

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-44142950719203418182009-06-30T15:52:00.005+05:302009-06-30T16:23:06.871+05:30

I remember just a decade ago when we had a very few magazines on technology & gear and those used to categorized specifically as ‘niche’ magazines. Now scenario is completely changed and gadgets & gizmos are reached from a geek’s hands to a layman’s pocket! This wider reach of technology has forced the publishers to tweak their existing ‘technology’ magazines towards mass or they are launching

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-19746768620975885322009-06-02T10:09:00.005+05:302009-06-02T10:20:21.656+05:30

Britain’s best selling homes magazine, Livingetc is launched last month in India. This Indian edition is launched by Images group (also publishers of ‘m’, ‘BoF’, ‘FnL’, FnL Central, Images Retail-Hindi & English, Progressive Grocer, Salon etc.) via a licensing agreement with IPC media. Though Indian market has already a couple of magazines in this space, Livingetc has its own vertical of ‘

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com4tag:blogger.com,1999:blog-5395044175674478097.post-35123470813867949982009-05-30T10:12:00.004+05:302009-05-30T10:27:23.257+05:30

After the release of ‘SHUKRAWAR’ in the last year, Perls News Network also launched ‘MONEY MANTRA’ in the beginning of this year. And maintaining the same pace the PNN group has now launched another monthly magazine for women- ‘BINDIYA’. All the three magazines are in Hindi and Editor of BINDIYA, Shrikant Tripathi is confident that like their previous two magazines, BINDIYA will also be great

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-19156488571905592342009-05-02T15:09:00.007+05:302009-05-06T21:47:13.800+05:30

YUVA is a fortnightly magazine that is launched last week by e-sense entertainment pvt Ltd. As claimed in publisher’s note, YUVA is going to target entire youth of between 18-30years of age and will become a movement (!?) to help them to bring a change in the country!!! But after seeing the execution, in terms of first issue of YUVA, I would call it overconfidence!ContentPublishers of YUVA might

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-17796150982229539212009-04-25T13:26:00.004+05:302009-04-27T12:22:04.247+05:30

I have started feeling that this is the only fate left for B2B magazines in India. All the B2B magazines, well, most of them have a few commonalities among them. One- most of them are fairly good in terms of respective domain information and two- all are just thoughtlessly structured and designed very reluctantly. A great magazine is not made on the basis of information only but how that

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-34158783759123409942009-04-13T10:39:00.004+05:302009-04-13T11:26:39.892+05:30

…but are you open for this?That is the question which is there all around on hoardings, newspapers everywhere. A weekly magazine OPEN, as the first product in the pipe line of their print venture by Saregama Pvt Ltd. is launched last week across the nation. It is going to be general interest magazine by touching every serious & trivial aspect of your life. The question of your openness arises

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-48559631764303636302009-04-09T10:33:00.007+05:302009-04-09T12:14:54.073+05:30

Just about twenty years back, engineering or medical used to be the guarantee for the secure & bright future, but today scenario is changed. Youth of today has lots of options and so is confusion. Hence, there was a strong need for such a guide which can mentor any aspiring graduate or mid-career professional. And, a magazine from Pathfinder Publishing Pvt Ltd is here to guide all the aspiring

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-72195914561731101102009-01-06T10:18:00.003+05:302009-01-06T11:49:53.544+05:30

It seems very simple to publishers to produce a magazine if they have a mix variety of content… magazine for which genre...? 'Lifestyle' of course! At least a dozen of magazines got launched in India last year which are positioned as 'lifestyle' magazine by their publishers. And now one more magazine is launched recently in the same space with the title- Lifestyle Living by Gill India

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com3tag:blogger.com,1999:blog-5395044175674478097.post-26422246249197273622008-12-30T16:08:00.003+05:302008-12-30T16:23:49.504+05:30

Gill India Communications Pvt. Ltd. (also the publishers of Today’s Traveller, B2B- Today’s Traveller Newswire & Pharma Health Newswire) has launched the magazine called “What Women Want” in December 08. According to Mr. Vivek Mittal, VP of GICPL- W3 is positioned against Femina & Good Housekeeping. Content wise also, it is going to target the housewife & working women from the age group of 18-60

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-20544048955250405462008-12-26T09:12:00.002+05:302008-12-26T09:30:55.440+05:30

“World’s Best-Selling Gadget Mag” (as they claim top on the mast-head itself), Gadgets-Gear-Technology magazine, STUFF is launched in December in India in its desi avataar. You must be aware that its international edition was made available by Haymarket (also the publishers of Autocar, WhatCar? and What Hi-Fi), at lower price for Indian readers in November 2007. Now, almost a year later, this

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-487542276351699872008-12-01T17:03:00.006+05:302008-12-01T17:20:05.974+05:30

If it is fashion… there are designers… if there are designers, there are models…ramps… if there are models, there are agencies…photographers…stylists……welcome to the dazzling world of glamour!Both, the fashion & the modeling (most of the time) seem collectively as one not two, but surely there is a blurred line between these two. It depends up to you if you want to make that line apparent or you

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-43025372250867400232008-11-24T15:48:00.004+05:302008-11-24T15:58:41.202+05:30

Great news for you if you still love to read Vikram & Vetala's stories in chandamama. 61 years ago B. Nagi Reddi and Chakrapani conceptualized a magazine for kids Chandamama that is still connecting the youth of tomorrow with our tradition, mythology and the his tory in the form of stories.This long traveled magazine has got redesigned this month. November issue of Chandamama is looking better

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-80671154361802996092008-11-18T15:13:00.006+05:302008-11-18T15:24:07.316+05:30

VJM Media, publishers of Cine Blitz, one of very few surviving magazines on Hindi Cinema, has introduced hindi edition of Cine Blitz. Priced at 40Rs. (while English edition is available at Rs50 on news stands), issue is looking great in first glance. I hope you have checked my review on Femina Hindi, which is also launched at same time. I must tell you that Cine Blitz is better 'Hindi version'

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-92063207512564049722008-11-11T13:08:00.010+05:302008-11-11T16:02:06.953+05:30

It is meant for an Indian woman... a desi girl! I am talking about Femina – a 50 years old magazine for a contemporary woman of today's India. Though they claim to be number one women magazine in India, the truth is that it has got tough competition from Cosmopolitan, Savvy, Women's Era, Elle, Gurlz, Seventeen, 4thD Woman, Marie Claire, Prevention, Vogue etc. along with a little bit change in

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-17586165523895902112008-10-31T11:52:00.006+05:302008-11-11T16:26:17.874+05:30

Delhi Press, publisher of 26 diversified magazines in 9 different Indian languages, has launched its ‘kind’ of magazine on information technology- ‘Live IT’. Tag line of the magazine claims- IT magazine for the contemporary women.Well, I disagree… after going through inch-by-inch of the inaugural issue!(You must be wondering why I am giving my ‘virdi’ct in so beginning this time. Simply because

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-73645167514242471012008-10-07T10:36:00.004+05:302008-11-11T16:27:00.002+05:30

After Vogue, GQ is the second launch in India by Conde Nast India Pvt. Ltd.. In the month of October, when Vogue India is celebrating its 1st anniversary, Indian edition of GQ is also stepped in Indian market. The acclaimed authority in style & culture, Gentlemen’s Quarterly well, GQ is launched as monthly magazine in India to conquer the heart of urban Indian men (not the boys…).Conceived in

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-71141305585475322872008-10-01T18:59:00.004+05:302008-11-11T16:27:33.665+05:30

Really… having knowledge on a subject is one thing and presenting & packaging it to put a magazine together around that subject is different all together…!Cellpassion, very odd in size (21X30cms precisely if you can visualize), a bi-monthly magazine is launched this month by Cellpassion Networks Private Ltd. (also the owner of www.cellpassion.com. Editor of Cellpassion, Rajat Agrawal & the

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-88882139445247193432008-10-01T18:56:00.003+05:302008-10-07T11:01:53.845+05:30

Publishers of this magazine themselves claim that RANDOM is launched to fill the vacuum created by MAD magazine. Trust me, it is a big disappointment. Tagline of 'India's longest running humor magazine' also shows their overconfidence. RANDOM is recently launched as bi-monthly comic magazine at cover price of Rs.25.ContentAbsolutely Humorless. Either the editor Jatin Varma can challenge the

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-75956903953100184132008-05-19T09:37:00.008+05:302008-11-11T16:28:09.282+05:30

No… its about kids… Its for parents in fact!Hey Moms & Dads, CHILD, a complete monthly Child-care guide just for you is launched by Media Transasia India Ltd. last month. CHILD India is launched under sub-license from Meredith Publishing Group, USA (publishers of leading magazines like ‘American Baby’ and ‘Parents’). You must be aware of that the Media Transasia is also publishes various

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-50069995565301445072008-03-15T13:21:00.012+05:302008-11-11T16:28:42.112+05:30

Almost four decade year old, American music & pop culture magazine 'Rolling Stone' is launched last week in India by MW.com India pvt Ltd (also the publisher of Man's World). Magazine is going to target college going kids and that’s why content relevant to that generation is also served in the language which they speak. Don’t get confused with the writing style of 'JAM', 'JLT', 'IGT" or something

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-11358188737359631182008-02-29T04:53:00.004+05:302008-11-11T16:29:09.000+05:30

Good HomeMaker, a monthly magazine is launched by Pioneer Books Pvt. Ltd (publisher of Meri Saheli, Arogya Sanjeevani, Ved Amrut & New Woman) for Urban-Metropolitan ladies & housewives, who do not speak-read English comfortably as compared to Hindi but who are familiar with English lingo and common words related to fashion, beauty, interior, style & life style. That's why, perhaps, editors of the

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-65093154584455414862008-02-06T11:21:00.000+05:302008-02-06T11:36:57.544+05:30

Yes, its seems the time for a change for everyone. In last few weeks or months, so many magazines have redesigned and revamped. Few have got a new look, few have a new periodicity, few have got entirely new avatar…Makeover for improvement, change for betterment.Filmfare, Maxim, AVMax, Mans' World are the few names, who have got new faces recently.You must be aware that Filmfare, a publication of

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-25124774108812789472008-01-22T19:08:00.001+05:302008-11-11T16:31:19.645+05:30

EuroKids International, the Pre School specialist has launched this magazine called- "Parenting & You". Targeting parents, its inaugural issue (December 08) is carrying more than two dozens of articles to provide its readers new & different insights. It is conceived to empower parents in bringing up kids from the age of two to twelve. ContentPoorly rather I can say, not structured at all. It

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-80919789791236190212007-12-10T11:30:00.001+05:302008-11-11T16:31:42.844+05:30

FAD- a fashion magazine, as claimed by publisher, Pankaj Burande of Leela Publication House looks totally confused and lost to be in every space along with the fashion, though its tag line- 'fashion day-2 day' indicates its absolutely different positioning. ContentBecause of its scattered nature of content, its very difficult to determine to whom they are targeting. And still editor of FAD, Saai

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-58615471096907156452007-10-20T16:40:00.001+05:302008-11-11T16:32:09.872+05:30

A very niche and India’s first luxury boating magazine, INDIABOATING is launched recently by Bluewater Publications Pvt. Ltd., Mumbai at the cover price of Rs.300.It was launched on the right time when the first edition of the Mumbai International boat show was opened for the very exclusive preview for the VVIPs in the Mumbai from the business class to the Page3 celebrities.ContentFOB is all

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-45492005358810715662007-10-20T16:20:00.000+05:302007-10-20T16:38:58.480+05:30

You might remember my one and half year old posting on the same forum about multiple covers! In that post I had mentioned that publishers in UK/US had started experimenting with split covers or multiple covers of the same issue. Results proves that it works well for their corresponding TG if executed very calculated & thoughtfully (http://mediajunction.blogspot.com/2006/12/

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-54389095266286720302007-09-22T10:40:00.000+05:302007-09-22T11:22:20.865+05:30

When a magazine is planned to target a niche segment but put content to attract everybody in it then a de-focused and confused magazine takes birth. The same is happened with 'fashion n lifestyle' magazine LA SPPA which is recently launched by a Heera Zhaveraat group enterprise.You might be aware of P.J. News & Information Bureau Pvt. Ltd. has its seven year old magazine called HEERA ZHAVERAAT on

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-88013025359914189442007-09-19T15:59:00.001+05:302008-11-11T16:34:21.759+05:30

Yes, I do agree with Editor Sandhya Chipalkatti, who is also publisher of her recently launched Style & Fashion magazine called STYLESPEAK. According to Chiplakatti, fashion in India not only arrived but has spread over the market in an organized manner and therefore it is no longer can be dominated by selected few. Hosting of four major fashion weeks every year in India is the big evidence.

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-8634559292478736332007-09-19T10:58:00.000+05:302007-09-19T15:57:51.041+05:30

Its time to get more and more niche! You can’t talk about fashion, style, beauty, hair… everything at once; you need to give enough space to every aspect to let it spread & grow. For that reason perhaps, in recent months a few of very niche interests magazines are launched in India and HAIR is one of them.HAIR is UK’s best selling hair magazine which is launched in India by Spenta Multimedia at

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-38485150430335610752007-06-18T11:10:00.001+05:302008-11-11T16:34:57.795+05:30

Hi Friends,Some publishers feel that technology is for English speaking population only and that’s why they want to address them only. They make excuse that their advertisers also don’t believe that Hindi speaking population also has potential to afford technology.Some publishers dare to prove that even Hindi speaking population has lots of potential and they dare to launch a magazine for this

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-33118654149106762012007-06-18T11:09:00.001+05:302008-11-11T16:35:30.647+05:30

Hi Friends,Fun. Fashion. Films. Fame. A tagline for newly launched magazine ‘Models n Trends’ which I can’t see fulfilled after going through the Jun 07 issue.A perfect bound magazine of 82 pages, priced at Rs.50, is having a very nice picture of Deepika Padukone on the cover. Master-head is also attractive. But the cover design is poor because of badly placed & illogically presented cover

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-13015972915250724032007-06-18T11:07:00.001+05:302008-11-11T16:36:07.180+05:30

Hi Friends,After seeing launches of channel magazines from The Express Group & IDG India in last few months, its time for us for being witness of launch of ‘CIO Decisions’, a CIO focused B2B magazine for enterprises.CIO, who is no longer responsible only for IT implementation & maintenance rather his role is now evolved as a leader, strategist and business analyst. This change has brought an

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-79481839599419896422007-06-18T10:39:00.000+05:302007-06-18T19:16:10.642+05:30

Hi Friends,It is as comprehensive & practical as its name itself suggests. PITCH, four & half year old magazine which targets at Ad-Marketing-Media is carrying this special magazine along with its latest issue on the regular cover price.‘Ready Recknoer’ is a 184 pager (yes, thicker than its parent magazine PITCH which is 96 pages magazine) perfect bound special magazine which is carrying in depth

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-69941401836382542952007-04-26T11:59:00.000+05:302007-04-27T17:09:46.399+05:30

Hi Friends,I have told you in my previous mails that April month has brought lots of inaugural & special issues of different magazines. "HELLO!" is one new entrant in Indian market after "OK!" which is a celebrity news magazine and is launched by Worldwide Media Pvt. Ltd.To maintain the trend of staying pioneer in putting exclusive pictures and/or stories in the magazine, inaugural issue of HELLO

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-41950208404493138242007-04-18T11:00:00.001+05:302008-11-11T16:36:44.257+05:30

Hi Friends,India might have lost the Cricket World Cup, but the ventures which are started keeping world cup in the mind, haven’t lost their hopes and trying to do better… whether it is TV channel Neo Sports or it is newly launched monthly magazine- ALLSPORTS.Yes, the name suggests 'All' sports but its like the reality in our country that Cricket overshadows everything else in the sports. For

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-29122846519516700702007-04-18T10:59:00.001+05:302008-11-11T16:37:09.413+05:30

Hi Friends,BRIDE AND STYLE is another magazine in the same segment i.e. Marriage which is coincidently launch in the same month by ITE India Pvt. Ltd. Another coincident (apart from that both magazines are Delhi based) is that its also edited by a lady editor- Geetika Sharma who started her welcome edit note with- Cicero called marriage the first bond of society- and has crafted a beautiful &

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-53802152674741457242007-04-18T10:07:00.001+05:302008-11-11T16:37:31.332+05:30

Hi Friends,April month has brought a tidal wave of inaugural issues of lods of Desi & Phirang magazines like ALLSPORTS, BRIDE AND STYLE, MAN & WIFE, HELLO, PARENTS TODAY, BETTER HOMES & GARDENS! I am sure; there must be lots of others also which I may have missed because of my very limited access to the market.Let me start with- MAN & WIFE (yes, you read it right...its not Man & Wine.), a

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-39298037771062679132007-04-16T10:40:00.001+05:302008-11-11T16:37:53.681+05:30

Hi Friends,You might be aware that the last November, India Today Group has launched 'men’s health' for men. In less than a six months time, same group has launched a health magazine for women- PREVENTION. Unlike ‘Men’s Health’, which is more a lifestyle product, ‘Prevention’ is totally focused on health and fitness.Prevention is 56 years old US based health magazine which is most trusted and

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-11236941854726567112007-04-13T16:54:00.001+05:302008-11-11T16:38:30.926+05:30

Hi Friends,Most pathetic brand extension I have seen in my life is of 'digit' if they call it brand extension.Around five old and a very successful brand 'digit' has launched its local language products as its brand extension- 'digit fast track' in Hindi and Tamil language in last week. Both the 'book-cum-magazines' are available on news stands at Rs.50 and Rs. 40 respectively. Both the editions

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-14899360406581039312007-04-05T14:21:00.000+05:302007-04-12T19:15:17.261+05:30

Hi Friends,You might be aware that 39 years ago 'Time Out' was started in London and after its journey of almost four decade, today it has more than 56 versions world wide. Just two and half years ago it was launched in India by Paprika Media for the Mumbai city and it just changed the rules of the game for the city magazines in India.Well, Time Out Mumbai is an entertainment and lifestyle

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-60228313344883201492007-03-21T16:23:00.001+05:302008-11-11T16:40:12.858+05:30

Hi Friends,Yes, Its been quite some time when I wrote to you on this forum and few of you are teasing me- Kya hua Virdi, aajkal kuchh naya nahin ho raha kya market mein?Its not that there nothing is happening in the magazines world, in fact lots of specials/anniversaries are happening these days. Most of the magazines create some or the other special in their Dec/Jan issues.I think, magazines

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-14821354357031268492007-01-23T11:15:00.001+05:302008-11-11T16:44:04.992+05:30

A magazine, started as a quarterly a few months ago. Just after first issue's response, it became a bi-monthly magazine. Then again after second issue's response, it turned as a monthly magazine.Hi Friends, I am talking about the magazine- &. that was launched in Miami, Amsterdam, Dubai and India a few months ago only, well in last September '06 precisely at cover price of Rs. 150 (Indian Edition

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-68542767112411666832006-12-30T14:50:00.003+05:302008-11-11T16:44:34.578+05:30

Hi Friends,All of sudden, one starts realizing that he has got enough information about a particular domain and he starts feeling strong urge to share it with others, and then he publishes a magazine to quench his thirst.Result…?? Launch of poor magazine like- "India Mobile". Editorially- just a clueless and design wiz- absolutely pathetic, monthly magazine which is published & edited by Pradeep

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-13351011852883700382006-12-26T12:14:00.000+05:302007-04-19T19:40:13.271+05:30

Hi Friends,"The Week" & "Business World" are celebrating their 25th anniversary in this week and come up with Giant issues- "Double Issue" and "25 years of Business" respectively.BW is carrying the cover story- "In 25 years…" where they looked back over last 25 years of changing faces of Indian business, problems & solutions and economy. Well, it becomes very easy to create such a compilation of

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-30468551186967518972006-12-20T15:34:00.001+05:302008-11-11T16:46:12.284+05:30

Hi Friends,Just came across another life style magazine- HAUTE…no no…its niether Haute Living nor Haute Dolls nor Haute Handbags… its a quarterly publication of haute media pvt ltd. and edited by ex-model and page 3 face- Queenie Dhody.Haute is targeting to the premium class of society and will be catering jewellery trends (hmmmm…evreybody, now a days has eye on gems & jewllery industry), fashion

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-53973585899531076872006-12-12T11:23:00.000+05:302006-12-12T11:33:22.910+05:30

Hi Friends,It may be a good idea of publishing an issue with different covers for different TG sometimes, but it must be well thought, well calculated and well executed. Do you remember one of my mails in which I have mentioned the goofup in the Spine of MAXIM India. They had repeated the previous month’s spine in the next months cover. It wasn’t a small mistake because due to this mistake their

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-52157136441201367582006-12-12T11:05:00.000+05:302006-12-12T11:35:38.405+05:30

Hi Friends,Its in the continuation of my last post about split covers, Redbook also changes its cover for different reader. And the change will depend upon various things like, the geographical area, where do you live in the country, whether you are a news stand buyer or a subscriber, whether you want to buy low price edition and so on…Below is one example of the same where Redbook is available

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-85468625466362579942006-12-12T09:41:00.000+05:302006-12-12T11:05:00.506+05:30

Hi Friends,Publishers are trying double or Triple or Quadruple covers to attract news stand buyers. More and More magazines are going for this approach of giving multiple covers to the readers in the hopes that-1. at least any of the cover will appeal to someone OR2. someone will buy more than one cover with the same content ;-)By the way, the magazine holding the record for the number of split

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-53533214316560443002006-12-11T11:18:00.001+05:302008-11-11T16:46:50.995+05:30

Hi Friends,Just came across to another interesting abbreviation- 'G2'.Do you know what does it stand for? OKi..Here is the clue... it is close to 'T3' :)Still you are wondering…fine, let me tell you, it is recently launched lifestyle (not anymore, please!!) magazine but hey..hey..Its about all Shahs, Patels, Mehtas…I mean, its about Gujjus…Yes, it is 'G2- the Global Gujarati'.G2 is launched last

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-33598377947115564272006-11-24T14:34:00.000+05:302006-11-29T10:04:24.020+05:30

Hi Friends,Just came across a news/general interest (monthly) magazine- COURAGE. It is 15 issues old magazine and has been published by Courage Publications, Prabha Devi, Mumbai.Well, in short, I didn’t find anything remarkable or noticeable in this magazine until I looked upon its Hindi edition! I was surprise to see that its Hindi edition has English title!!!You might be aware that I have been

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-77772179703422603822006-11-24T12:28:00.000+05:302006-12-04T10:07:25.977+05:30

Hi Friends,Just hang on… I am not talking about T3…:-)It is- Information. Technology. Today. Tomorrow. The tagline of I.T.- Information Technology Magazine.The word “Information Technology” is become so broad now a days that it’s almost impossible to manage the content structure for any monthly magazine like ‘IT’. You might be aware that “I.T.-Information Technology” is published by EFY

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-64544004746931720522006-11-15T14:55:00.001+05:302008-11-11T16:47:44.053+05:30

Hi Friends,After touching the sales of four million in 43 other countries, Men's Health is reached in India. The India Today Group has launched this Indian edition at cover price of Rs.50 in this November 06.Well, I like the inaugural issue of "Men's Health" so much that I can refer it as a complete dose for a man. It is carrying information & tips Men's fitness, health, nutrition, sex,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-25478569542489346512006-11-15T12:01:00.002+05:302006-11-16T16:37:49.658+05:30

(was written on: October 12, 2006)Hi Friends,I have been always admiring content quality, presentation, editorial approach of OUTLOOK group products, whether it is Outlook Weekly or Outlook Travellers or Outlook L&S or Marie Claire or any special or anniversary issues.We have seen Outlook weekly’s 10th anniversary issue was Giant and it was superb in terms of editorial content. On the contrary,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-49601759569688955862006-11-15T12:01:00.001+05:302006-11-16T16:36:34.807+05:30

(was written on: October 10, 2006)And-per-sand, distortion of the word Ampersand or the symbol '&'.Friends, another more-than-luxury-lifestyle magazine is launched in India, Miami, Amsterdam and Dubai simultaneously. It is published by Miami based Maxposure Media Group, LLC and in India by Publisher, Vikas Johari (& Associate Pub. Prakash Johari). Initially it is launched as a quarterly magazine

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-41012025837206845602006-11-15T12:00:00.001+05:302008-11-11T16:48:15.858+05:30

(was written on: October 7, 2006)Hi Friends,I am not saying, but it’s the tag line of recently launched magazine- CONFETTI. Confetti is a lifestyle magazine… No..no…lifestyle here doesn’t mean like “m”, “OK”, “Man’s World”, “Maxim” or “Cosmopolitan”…here I mean- art of living.There are few other magazines already there in this space but only one or two are the popular one which you can recall,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-36662524975441488362006-11-15T11:55:00.000+05:302007-04-27T17:21:00.193+05:30

(was written on: October 6, 2006)Hi Friends,You might be aware of PCW India (Pub: IDG India, Bangalore) was launched 4 months back with lots of noise and edit-marketing-distribution innovations. It was India’s first magazine which was providing free Dual Layer DVD along with the every issue at special inaugural price of Rs60. For distributors also IDG had announced some incentive scheme to push

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-27735959399090431982006-11-15T11:53:00.002+05:302008-11-11T16:49:07.874+05:30

(was written on: October 6, 2006)Hi Friends,Do you know what is common among fairly successful business magazines- “4Ps- Business & Marketing”, “Business and Economy” and Sunny Deol starrer bollywood masala film- “Rok sako to rok lo”???Well, if you don’t have any idea, let me tell you that all of these ventures are outcome of the brain of Management Guru and the founder of GIDF (Great Indian

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-41130645677653129992006-11-15T11:52:00.000+05:302006-11-29T10:00:27.382+05:30

(was written on: September 23, 2006)Hi Friends,Its about celebrating your birthday four times in a year and getting more n more gifts from others. As long as throwing a birthday party is profitable enough, I don’t think it’s a bad practice. If your guests are happily ready to come in your party and they are not coming empty hands, they are bringing gifts for you, keep celebrating more

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-62161456581776881072006-11-15T11:49:00.000+05:302006-11-16T16:33:19.336+05:30

(was written on: September 21, 2006)Trust me…I am not getting biased that it is our own magazine nor I am trying to impress BI team's Girls!Just got the chance to have a look on the latest (October 2006) issue of BI. It is really a wonderful & clearly noticeable makeover, exactly the way it should be. Not only cosmetically but editorially also, right starting from Editorial to Resource Zone,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-72443993929986286942006-11-15T11:44:00.000+05:302006-11-16T16:32:33.916+05:30

(was written on: August 29, 2006)It’s launched last week in Delhi and today in Mumbai.T+L SA at a glance:Title: Travel+Leisure South AsiaPeriodicity: Monthly Cover Price: Rs150. Pages: 160Publisher: Media Transasia India Ltd. (also publisher of Swagat, Golf Style, Discover India, Architecture + Design, Indian Design & Interior and MAXIM)Editor-in-chief: Payal Kohli (Ex-editor of Cosmopolitan)CEO:

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-90730162353052254122006-11-15T11:42:00.001+05:302006-11-16T16:23:27.413+05:30

(was written on: August 14, 2006)Dear Friends,Lifestyle is become a buzzword now a days. Everybody and everyone is talking about lifestyle. I remember, we had to lose a few good designers and copy desk joinees just because they wanted to join a lifestyle magazine!!The word lifestyle is reached at the level of our DNA of our society. The same was realised by Editor-in-Chief, Aroon Purie when he

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-75667508235299880362006-11-15T11:05:00.000+05:302006-11-16T16:23:00.993+05:30

(was written on: August 14, 2006)Dear Friends,After running WHATCAR quarterly at Rs.100 for a few issues, Haymarket SAC Pub. (India) has launched the same magazine on this Friday with some significant changes in it.Changes in terms of pages, cover price, frequency of the magazine etc. But, all changes are made to assure that this new magazine will be more relevant for readers and will sale

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com1tag:blogger.com,1999:blog-5395044175674478097.post-5775710233704247282006-11-15T11:01:00.001+05:302008-11-11T16:49:50.830+05:30

(was written on: July 25, 2006)“Travel+Leisure, the world’s no.1 travel magazine is now in India”, as they are creating noise!Another PHOREN publication’s (American Express Publishing Corporation- http://www.travelandleisure.com/ ) Indian version is ready to be launched in August by Media Transasia India Publication (also the publisher of Swagat, Golf Style, Discover India, Architecture + Design,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-53306030710952853472006-11-15T10:59:00.000+05:302006-11-16T16:20:32.801+05:30

(was written on: July 19, 2006)Hi Friends,Really it is!Whenever we think of our respective competition, we think of other magazines that cater directly to the same audience of ours. Like, when we think about the rivals of IC CHIP, we think of digit, PC Quest or PC World (recently launched) etc only. Whenever we start counting competitors of Overdrive, we count up to Autocar, Car, BS Motoring, TOP

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-53061040152812887582006-11-15T10:52:00.000+05:302006-11-16T16:19:02.322+05:30

(was written on: June 30, 2006)Hi Friends,Second blunder in MAXIM! No…no…Khushboo's picture morphing wasn't the first one! It was the spine of the magazine, which was repeated by mistake and their entire year's plan went into the drain.Lesson: Perfect planning requires perfect execution. 'Long term plan' can be derailed by some silly mistakes, so we should be extra careful for even small

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-60245516432000210322006-11-15T10:50:00.002+05:302006-11-16T16:18:21.194+05:30

(was written on: June 28, 2006)Hi Friends,Remember OUTLOOK’s 10th anniversary issue??All I can say, editorially, it was a great issue. Superb collection of master piece write-ups from the legendry journalists, which could be a great institution in itself for many of us. I could see a great efforts & perfect planning behind the issue, which really made it a collector’s issue for a reader.This week

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-37513266290365457352006-11-15T10:50:00.001+05:302006-11-16T16:17:27.056+05:30

(was written on: June 27, 2006)Hi Friends,If you have courage to read on and on and on… today is MID-DAY’s 27th anniversary which they are celebrating by giving you 264 pages of reading stuff in Rs.10 only!Keep Reading :-)G.S.Virdi

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-81342682233816662302006-11-15T10:49:00.000+05:302006-11-16T16:16:09.529+05:30

(was written on: June 8, 2006)Hi Friends,Reader’s Digest has released “21st Century Woman special” this week as first issue in the series. It has “RD Special Collector’s Edition” logo on the cover and size of the magazine is not as the regular pocket sized RD has, it is in the size of India Today regular magazine.According to Sathya Sharan (consulting Editor), she knows very clearly that woman

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-14986383129883362532006-11-15T10:48:00.000+05:302006-11-16T16:15:20.128+05:30

(was written on: June 26, 2006)Hi Friends,If everything is covered, they call it- General Interest Magazine. Publisher Sunjeev Maheshwari has made his Hat-Trick this week with the launch of their third publication in six months duration- SUPREMACY. It covers- Everything! It targets- well, Everybody!This 82 pages monthly magazine is trying to feed everything to everybody in 30Rs. It has Politics,

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-73166031401211818702006-11-15T10:43:00.000+05:302006-11-16T16:14:18.339+05:30

(was written on: June 12, 2006)Hi Friends,Have you noticed the mistake done by ‘layout’ guy on the spine of the latest issue of MAXIM?He has repeated the same background on the spine, which was already, used in two issues back. And this is not the mistake whose impact will remain within this issue only, but it has swiped their ‘long term’ idea which they were planning for the entire year…It

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-92212782198302112962006-11-15T09:16:00.000+05:302006-11-16T16:13:39.574+05:30

(was written on: June 8, 2006)Hi Friends,“Outlook Traveller” is celebrating its 5th anniversary this month. The issue is simply great and it’s really a collector’s issue. It’s a brilliant package in terms of content selection as well as fresh design so that reading this issue virtually takes you to the destinations.Taking “FIVE” as the theme, issue has 5 features along with lots interesting gems

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-67951665282267332922006-11-14T18:14:00.000+05:302006-11-16T16:12:48.189+05:30

(was written on: June 2, 2006)Hi Friends,LET ME BE ME- is the tag line of ‘Marie Claire’, a woman’s magazine which is released today in India.You might be aware that Marie Claire is already being published in 25 countries and the Indian edition is launched by Outlook Group. Inaugural Issue is consisting of 228 pages at the cover price of 50Rs. Inaugural issue is having Preity Zinta on the cover.

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-84088611736041630902006-11-14T18:12:00.000+05:302006-11-16T16:12:03.316+05:30

(was written on: May 29, 2006)Hi Friends,Remember ‘The Man’? Inaugural issue had Carol Gracious wearing tie (only!) on the cover…!Finally, after long wait of four months, second issue is released last weekend. Issue is fantastic as earlier one was! I just wanted to share my observations on the same with you guys as follows.Design is super! It has newness & shows the creativity, which simply makes

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-3618253074010649932006-11-14T18:09:00.002+05:302006-11-16T16:11:09.996+05:30

(was written on: May 23, 2006)Hi friends,Do you remember January 06 issue of Cosmopolitan?Oki…here is the clue- Sush was on the cover…remember?Oki…another clue- the BIG size magazine…remember?Hmmmm…Now you got it.After the great success of that particular issue, another HULK sized issue of this mega-zine is released last week. This issue is superb in terms of visibility having Koena on the cover.

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-90279316667369684302006-11-14T18:09:00.001+05:302006-11-16T16:10:10.634+05:30

(was written on: May 12, 2006)Hi Friends,Lifestyle segment in print is booming!!!Images Multimedia Pvt Ltd. (publisher of various fashion magazines like “Images BoF”, “FnL” and “Images Retail” http://www.imagesfashion.com/ ) has launched a new magazine this month– “m”.Edited by Amitabh Taneja, “m” has covered everything about lifestyle- from shoes to sun glasses to cell phones to writing

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-27804050087571730142006-11-14T17:58:00.000+05:302006-11-16T16:09:24.118+05:30

(was written on: May 12, 2006)Hi Friends,You might be aware that Outlook Business was launched last fortnight at the price of 15Rs and the second issue of the same is now on stand. First issue was consisting of 108 pages (perhaps because it was inaugural issue) and latest one is carrying 88 pages only.Well, after going through first two issues, I don’t feel it would be a big trouble for already

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-37953110451172053132006-11-14T16:26:00.000+05:302006-11-16T16:07:10.572+05:30

(was written on: May 9, 2006)…OK!Yes friends, its OK! Another Phoren magazine in Desi flavor.Its about lifestyle, but not about your lifestyle or mine, until they see us as a ‘celebrity’ :-)You might be aware that OK! USA is a weekly magazine which talks about celebrities’ life. It carries big photographs of celebrities from TV & Movies, their b’day parties, their affairs, their break-ups, their

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-86093908123169594852006-11-14T15:20:00.000+05:302006-11-16T16:05:59.618+05:30

(was written on: March 22, 2006)Hi friends,March issue of MAXIM is available on stand! Haven’t you noticed it? Believe me, its out & I have bought it!I know why you have missed it. It’s just because of the cover of this issue. No, it’s not because it’s not eye-catchy or it’s not so-sexy. It’s because it very-very similar to the previous cover.Both the issues are having black (or blackish)

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com2tag:blogger.com,1999:blog-5395044175674478097.post-73429076416021597982006-11-14T12:43:00.000+05:302006-11-16T16:03:22.354+05:30

(was written on: March 26, 2006)After reading a mail from my friend, Sajith, regarding some Sensational cover, I wrote this mail in reply-Hey Friends, Even in India, our two mass media publication friends have also realized the power of putting SEX on the cover in some or the other context… And that’s why only India Today & Outlook weekly have been doing unnecessary surveys every year to sell

G.S.Virdihttp://www.blogger.com/profile/03727894131412078679noreply@blogger.com0tag:blogger.com,1999:blog-5395044175674478097.post-4338934247167839392006-11-03T12:23:00.000+05:302006-11-03T12:27:39.470+05:30

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