MEDIA JUNCTION: Business of Outlook

Tuesday, November 14, 2006

Business of Outlook

(was written on: May 12, 2006)

Hi Friends,

You might be aware that Outlook Business was launched last fortnight at the price of 15Rs and the second issue of the same is now on stand. First issue was consisting of 108 pages (perhaps because it was inaugural issue) and latest one is carrying 88 pages only.

Well, after going through first two issues, I don’t feel it would be a big trouble for already established business magazines, though it has two separate sections in Investment & Life along with the common ones like- news snippets, cover story, Views, Feature and stats etc.

Your comments…?

G.S.Virdi

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“…your name should be MAGAZINE SINGH ‘VIRDI’CT”

COLLEAGUES, FRIENDS, ALL THE WELL WISHERS.

“Nice work Virdi, I really like and follow it regularly. In fact I bought the issue of Lonely Planet Magazine after reading your review only.”

SAI, Dy. Managing Director, ITP Publishing India.

"Interesting. Thks

…Very useful stuff. Thks.
...Splendid work. And a good way to communicate the message to the team.
...Very interesting observations for making magazines even better!

…Good one. pl also see latest pc world and do an analysis quickly.

…Good Reviews Virdi. Keep contributing.”

KRISHNA TEWARI, GM, SIPD, Infomedia India Ltd.

“Dear Virdi sir, it is a wonderful thing you have done to give a detailed review of new magazines. It is a very good learning platform for people in the business of communication.”

G.V. SREEKUMAR, Associate Professor, IIT Bombay

“Wonderful Virdi sir, I hope the concerned magazine publishers also read these reviews…”

AMRITA GANGULY SALIAN, Editor, Disney Adventures.

“Really good job... it was worth reading :)"

RAJAT SAHU, Head Global Marketing, Microworld.

“Hi Virdi, I enjoy reading all your anecdotes. It is extremely useful to me. We are launching InformationWeek print edition in April. Looking forward to your valuable feedback on InformationWeek. As always, I value your inputs.

…Virdi has a lot of knowledge and experience in the publishing space.”

BRIAN PEREIRA, Exec. Editor, Informationweek India, UBM Group.

“Brilliant! Thanks so much for keeping me in mailing list. Awaiting the 10 page post mortem of Forbes India. Do send soon.”

DEEPAK AJWANI, Director Online, Forbes India, Network18.

“Absolutely correct Virdi, you are in sink with the current scenario, unfortunately some of the Editors and management are still in the Dinosaur era and will not change. Sad for they will become extinct or the will make the product defunct. Keep writing and posting.

...Thanks pal very interesting… Awaiting your view on Forbes. Well you seem to be now getting a lot of page views on Linkedin as a lot of my friends read your postings.”

KAISER FARUQI, National Head – B2B, sulkha.com.

“Hey Virdi, I am going to enjoy this!! Cheers”

SENTHIL CHENGALVARAYAN, Group Editor, Network18.

“Interesting stuff Virdi”

NABJEET GANGULI, Head-Mkting & Busi. Dev., Reed Infomedia India Limited.

“Virdi, now we need the 'VIRDI'CT on the Indian edition of Stuff. Their issue is just out.”

DEEPAK DHINGRA, Editor, T3 India.

“Really detailed & nice review - it is always a pleasure to read your words - thank for sharing. I will definitely look at the design perspectives you are pointing out. Humm... after reading your review, I think I need a serious re-look on the design once again!”

JAYAN NARAYANAN, Sr. Creative Director, 9dot9 Media Pvt. Ltd.

“Thanks for the review! Could you give me some specifics on what you thought was wrong with the cover? Any other bits we could improve?”

VARDHAN KONDVIKAR, Editor, Lonely Planet Magazine, WWM Media Pvt Ltd.

“Awesome reviews…Keep it up sir! Plan to publish these as a book”

SUNDER THIYAGARAJAN, GM, Circulation & Subscription, Network18 Ltd.

“Virdi, Thanks for your regular updates on 'whats hot and whats not'...”

CHITRA PANDIT, Marketing Manager, Better Interior, Infomedia India Ltd.

“This is interesting. Was just wondering if you could do a compilation of all the magazines you review. It would give a lot of insight into what works and what does not for the magazines.”

MADHAVAN PILLAI, Editor, Better Photography, Infomedia18.

“Quite useful info oops links. Highly appreciate your resourcefulness and sharing among the group.”

MANAS BASTIA, Editor, SIPD (B2B), Infomedia18 Ltd.

“Welcome to the Editgroup!! And surely you jest when you say that that you wouldn't dare teach us anything--you have more experience in the editorial process than most people in the industry!

Friends, Virdi has had years of editorial experience in a very special area of publishing--that of formulating special interest titles in our national language, thereby resulting in far wider reach to our audiences across the nation. I've had the opportunity to work with him in a previous assignment and am confident that he will work his magic here at Infomedia as well. Believe me, there's plenty to be learnt from him in editorial process, brand positioning and content structure--if there's an intelligent Sardar, Virdi is the one! ;-)”

MARCO ANGELO D’SOUZA, Editor, CHIP, Infomedia18 ltd.

“How come Virdi sahib, I don’t see your review of the Forbes India magazine.”

DINESH KRISHNAN, Director Photography, Forbes India, Network18.

“Very interesting - and insightful!

...Virdi, Can you pull out a few magazines and see what's the best practice? Let's then standardise this for all our magazines.

Virdi + Team Overdrive! Well done. All credit to you!
...Thanks. Glad you liked it. Whats the virdict on the Careers360 mag? Keen to see your review!”

PRAKASH IYER, Managing Director, Infomedia India Limited.

“I recently came across your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.”

MARGARET LE VAN DOMINGUEZ, Artist and Designer.

“Great job sirji...”

KAUSHIK CHAKRAVORTY, Freelance Photographer.

“Virdi Sir, it was interesting to read your analysis, I did visit your site sometime back, great work…”

A.R.IYER, Exec. Vice President, Infomedia18 Press.

“Dear Virdi, amazing compilation…U r cut above the class u have proved it again!!”

MICKY NEELAM KACHHAP, Deputy Editor, Modern Medicare, Infomedia18 Ltd.

“Sirji, Can you please review the anniversary issue of CHIP. The feedback would certainly be useful.”

PUNIT LODHAYA, AM Operations, Alibaba.com, Network18 Ltd.

“Sir, where is your virdict on Vogue?”

SAJITH PAI, Special Projects & New Initiatives, Infomedia18 Ltd.

“I found your insights and thoughts on the magazine very useful… The part I really loved about your review is of course the virdict at the end of it. Look forward to more such reviews on magazines.”

SURAJIT AGARWAL, Managing Editor, CHIP & Tech2.com, Network18 Ltd.

“What do you make out of Forbes – India?

…Any magazine till date that received a five star rating from you?

…Many thanks for adding my personal ID for your reviews. Deeply appreciated.

…You can do me one favor, can you evaluate JCK (a very honest appraisal) in a similar fashion and show me your ranking?

...I can see huge amount of efforts in this. The presentation made perfect sense to me. I believe we at Reed have a lot to learn from this presentation :-)”

SURESH RAMAKRISHNAN, Head, Reed-Infomedia.

“I really admire how well you review each magazine. Why don’t you do that with our in-house magazines as well? Each team will really benefit from your evaluation. Me and Deepak would love if you could do an analysis of T3 whenever you’ve got free time.”

TRUPTI GHAG, Feature Editor, T3, Infomedia18 Ltd.

“I'm a regular reader of your blog. And basically wanted to send across the magazine I work for, it's called platform. we're a contemporary arts bi-monthly magazine. This is our 5th year in circulation, and it would be wonderful to hear your thoughts on the same.”

SHAHNAZ SIGANPORIA, Features Editor, Platform.

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Tuesday, November 14, 2006

Business of Outlook

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