Rolling Stone: Rolled out in India!

Almost four decade year old, American music & pop culture magazine 'Rolling Stone' is launched last week in India by MW.com India pvt Ltd (also the publisher of Man's World). Magazine is going to target college going kids and that’s why content relevant to that generation is also served in the language which they speak. Don’t get confused with the writing style of 'JAM', 'JLT', 'IGT" or something like that but RS is always admired for its standout, in depth content coverage with a serious journalistic writing. But, will RS India be carrying local content or US content? Well Mixed! Any Indian music which will sense Rock & Roll, will be covered here in RS India.

Content
Up to the mark! Following the ground rule for content creation, Inaugural issue is featuring Rabbi, Kailash, Anoushka, Raghu Dixit & Malayalam band- Avial. From phoren content, this issue is featuring Amy Winehouse, Led Zeppelin, Bruce Springsteen etc to represent the wide range of music coverage to show off what you can expect from forthcoming issues of RS India.

Apart from Features & Interviews, RS India also has interesting sections like Classic, Style, Review, Tech Files, Books, Games and Q&A etc. The Inaugural issue is also carrying a feature- The Future of Music, which is a nice compilation of talks from nineteen top artists about technology, Inspiration and what's next for the business.

Design
Excellent. Its quite disciplined, balanced, stick to the grid…well defined. Each & everything, even a small element is treated brilliantly. Large & bold images with simple text gives it a class appeal. Stylish layout makes it even more outstanding.
Very less text on the cover of Inaugural issue. For the Inaugural issue, RS India is available on news stand with 5 different covers for their reader. Readers can pick any one they love or they can collect all.

Printing
Superb. Good colors and sharp pictures are the proof of the quality of RS. Lots of pictures are taken in very low or very flashy stage lights or are taken when artist is performing…still pictures are printed very well. Details appeared in products shots in gear pages shows the excellent print quality of RS.

Product
Being a magazine worth Rs.100, its carrying decent quality of pages and it is big enough in size to stand out on the news stand. Inaugural issue is 170 pages bulky which is good content package for the full month, till next issue.

Rolling Stone, definitely is a special interest magazine for a very special audience who love rock & band music. As it has already created a 40 years track record in US, is now ready to touch the chord of Indian music lovers.

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Good HomeMaker: A Mess of Good Content

Good HomeMaker, a monthly magazine is launched by Pioneer Books Pvt. Ltd (publisher of Meri Saheli, Arogya Sanjeevani, Ved Amrut & New Woman) for Urban-Metropolitan ladies & housewives, who do not speak-read English comfortably as compared to Hindi but who are familiar with English lingo and common words related to fashion, beauty, interior, style & life style.

That's why, perhaps, editors of the magazine have used Hinglish style of writing & copy, which leaves the product of absolutely disconnected with both- English & Hindi speaking readers. It is even more difficult to draw the line which word you should write in Hindi & what should be English. And even when using hindi, how much literary it should be or how much from the set of layman's daily vocabulary. Good Homemaker's inaugural issue is victim of this uncertainty and looks horrible when you read such a copy.

Content
Fully Packed! It is 166 pager magazine only, but it is loaded with lots of articles, sections, columns which gives lot of reading material in a single copy. It has tried to touch almost every aspect of today's up-market aspiring woman- from her home, décor, relationship, food, health & parenting to style, gadgets, Travel, corporate…everything! Rest is covered through the regular columns and features as beauty basics, fashion, cooking, gossips etc…!

Content pages give you a feel of wholesome content enough for the entire month. It is structured very well. Structure looks clutter at times because of its broad spectrum it covers. Most of the articles seems as contributed by different outsiders and that is why you cant find any consistency in writing style, tone and depth of information.

Section names are irritating! The way 'Aha Zindagi' magazine (one of Bhaskar publications) has put the word 'Aha' in most of their section names, Good Homemaker has also overused the word 'Good' in almost every section name.. without caring whether it sounds good or not; Good Décor, Good Relationship, Good Products, Good Parenting, Good Money Plan, Good Makeover, Good Style, Good Cooking, Good Home, Good Story, Good Gadgets…!!

You must be wondering whether these are the section names of a Hindi Magazine or an English Magazine? As I mentioned, not only these, but twice or perhaps the thrice in the count, there are more columns, subsections & feature are named in English only! It may be advocated in both- for & against, but then there should be clear guideline of usage of such English words. Then you can't use jargon from literary Hindi or even from slang. It irritates and leaves a bad taste of reading.

Design
Below average! Lots of design trials-experiments & mistakes are done with the design. Starting from the cover, every story is given in different font, color, size, effects…its badly cluttered. Height of color trial is using two or more colors to write even a single word?? What could be worse if 'matraas' are printed in different color and rest of the word is printed in different.

Cover looks very shallow because of lack of stories on the cover though as I mentioned, issue is loaded with lots of stories which could be put on the cover to attract news stand audience.

Usages of Numbers across the magazine is also inconsistent- sometime it is in English & sometimes it is in Hindi numerals.

Printing
Good Homemaker is printed at very less LPI and because of that you can see lots of circles in photographs. Lots of pictures seems sourced from the internet and that is why they are printed in poor quality. Almost every page has registration problem; in result pages look blurred. Quality of photographs is good but could be color corrected well.

Product
Good Homemaker is printed on 70gsm LWC paper. Cover is slightly better and at the invitation price of Rs.30 it’s a good value for money. It’s a perfect bound magazine unlike Pioneer Book's other magazines which are center pinned. That is why it has got a strong spine which gives it a great look & feel.

As conclusion, all I can say that if you can tolerate its excessive use of English terms and inconsistencies in writing style, which irritates you a lot when you read, you will find a decent amount of informative & valuable content in term of each issue of Good Homemaker.

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Cheers Men... your world got bigger, better and bolder!

Yes, its seems the time for a change for everyone. In last few weeks or months, so many magazines have redesigned and revamped. Few have got a new look, few have a new periodicity, few have got entirely new avatar…Makeover for improvement, change for betterment.

Filmfare, Maxim, AVMax, Mans' World are the few names, who have got new faces recently.

You must be aware that Filmfare, a publication of Worldwide Media, has gone fortnightly last month as it was earlier a monthly magazine for around 54 years. This new periodicity will allow them to put newsier & interactive content for their readers which was the growing demand. This is not the only change, In fact WWM is also launching a German edition for the same in the month of February to make it global.

Maxim and AVmax are other two magazines which has got some cosmetic changes in their design. Maxim, when it was launched around two years back in India, was very close to their parental magazine. Though it was customized according to our audience and country norms, still it used to give the same feel of original Maxim. Now, with new design changes that feel is gone. I understand that design is something which is personal in a way but I didn’t like it new avatar, it was far better as it was earlier.

At the same time, AVMAX has got superb facelift. All of sudden it gives you as if you are going through some international magazine, strong Master head, bold & properly placed cover stories, layout of inside pages, everything seems improved. What a design & layout can do with a magazine, this can be a great example to prove that. Without changing its content structure, only design style sheet has offered a great reading friendliness in it.

MW, a new master head for 8years old, men magazine, Mans' World also got revamped this month. Its got bigger (in the size of T3, World's no.1 gadget magazine), better & bolder as they claim it on the cover itself; and I second it. Since, 8 years this magazine has been constantly feeding men's content quench. But, since last two years it was losing its mind share because of other competitor launches like Maxim, Ampersand, The Man, FHM etc.

This new, bigger avatar is for sure a great change they have made to get back at its position. Content wise its almost same as it was earlier except a new business section, DOSSIER is introduced and Gallery section where they used to showcase upcoming & grooming models is shifted right in the FOB section with a new name called MW Eye-Opener. Design wise it has improved significantly, there are lots of subtle changes which keep a readers connected with their old layout and there are changes like, body copy font, few sections' headings, of course the physical size & master head are the obvious changes which gives a reader the great offering. Over all MW is looking great after its makeover.

Parenting & You: Parenting was not that easy before!

EuroKids International, the Pre School specialist has launched this magazine called- "Parenting & You". Targeting parents, its inaugural issue (December 08) is carrying more than two dozens of articles to provide its readers new & different insights. It is conceived to empower parents in bringing up kids from the age of two to twelve.

Content
Poorly rather I can say, not structured at all. It simply starts throwing articles on readers face right from the beginning of the magazine. There are no lows, highs, peaks, entries, exits in the magazine content structure. You find same kind of article in the beginning of the magazine as well as the middle and in the end of the magazine. Lots of articles for sure could be clubbed together to form some sections/subsections which could provide some shape to the magazine. Few of articles even are not related to the subject, but are there. And carrying such articles in the very first issue shows lack of editorial guidelines.

Design
Average. Sometimes its good to keep things simple to avoid the scope of mistakes. Unknowingly or deliberately, Design & layout of "Parenting & You" was so simple that there was no chance to do anything wrong with it. Since there was no content structure, there was no need to create variety in design. Every article is laid out in one plain grid, so in a way its good that there is consistency. But on the same time, not attractive too. I missed illustrations & info graphics elements in this magazine. Cover of inaugural issue is also cluttered & it is designed badly.

Printing
More or less, print quality is good, but pre production work is poor. Lots of images appears as were taken in low resolution from the net and lot were not color corrected properly. A couple of pages are the result of poor registration which could be easily taken care.

Product
It is not a fashion or glamour magazine, so paper used for the P&Y is just fine. Looking at subject's requirement, 96 center pinned pages are good enough but as a complete product in small size (Readers’ Digest size), it seems little expensive at the cover price of Rs.40.

As the subject, there is vast scope of creating or collating content related to the topic. At the same time it becomes even bigger challenge to reject or remove least important content out of that stack. And putting them straight without any structure kills the overall presentation of content. Same is happened with Parenting & You.

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FAD: Magazine on Fashion day 2 day!

FAD- a fashion magazine, as claimed by publisher, Pankaj Burande of Leela Publication House looks totally confused and lost to be in every space along with the fashion, though its tag line- 'fashion day-2 day' indicates its absolutely different positioning.

Content
Because of its scattered nature of content, its very difficult to determine to whom they are targeting. And still editor of FAD, Saai Vijayaa Venkat calls it a niche magazine for fashion and trends. Apart from its core subject, FAD also covers food, wine, beauty care, spa, interior, gizmos, travel etc. Above all, it also carries irrelevant features on eco friendliness, animal friendliness, Juices, gastronomy & organic foods and what not...!

Design
Mediocre! No style sheet is followed and that is why there lots of inconsistencies in layouts & designs. Because of poor visualization they have simply managed to spoil a few of very good photographs. Art director should have thought of the nature of the magazine that its going to be fashion magazine and that is why its going to carry a huge burden on its design & visual appeal of pages. Lots of thick frames give a clutter look on pages. Cover image is excellent for this issue but the way text & stories are put on that image, its looking sad.

Printing
Printing is good in terms of sharpness of photographs and text is also looks very sharp & great. But colors correction is poor in photographs and produces false skin colors in the magazine.

Product
Being a fashion magazine, which supposed to carry lots of visual elements, require a good quality of page. FAD is using quite a decent page which do justice with the perception of this kind of magazines. Hundred pages fat FAD is priced at Rs.60 which is good as looking at the product.

As conclusion I think it is not a fashion-fashion magazine but its confused magazine in order to attract everybody in it. For a layman's point of view its good for browsing and looking at pages but for a serious fashion enthusiast its not recommendable magazine.

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India Boating: Luxurious adventure on the water

A very niche and India’s first luxury boating magazine, INDIABOATING is launched recently by Bluewater Publications Pvt. Ltd., Mumbai at the cover price of Rs.300.

It was launched on the right time when the first edition of the Mumbai International boat show was opened for the very exclusive preview for the VVIPs in the Mumbai from the business class to the Page3 celebrities.

Content
FOB is all about news, events, shows, interviews and is about what’s happening in boating around the world. Reviews, Races, Sailing Destinations are the really interesting sections where readers can find insightful reviews on newly launched boats & yachts and can also know about various destinations and racing events who are passionate for these kind of sports/adventure.

Design
Not as impressive as the title of the magazine & the positioning of the product suggests! It disappoints when such a luxurious subject is not laid out as per the demand of the subject. Selection of colors, fonts and grid is just not appropriate and that’s why it doesn’t help to showcase such a stylish content in elegantly.

Printing
Printing quality is good in terms of photographs & color reproduction and looks quite a rich.

Product
Paper used for the cover as well as for the main magazine is fairly good. Magazine appears as a luxury magazine when you pick up in your hands but as I said, it disappoints when you go through pages. If design and presentation of the stories could improve, it can be a great product.
To sum up all can say that its first of its kind of magazine, so content will definitely appeal to its target audience. Since, its very niche & expensive also, it will be available on exclusive stores/news stand only or it will be controlled circulated.

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Five times covered India's 50 beauties

You might remember my one and half year old posting on the same forum about multiple covers! In that post I had mentioned that publishers in UK/US had started experimenting with split covers or multiple covers of the same issue. Results proves that it works well for their corresponding TG if executed very calculated & thoughtfully (http://mediajunction.blogspot.com/2006/12/multiple-covers-for-same-issue.html).

Well, its really pleasant that very first time in Indian publishing, one publisher has dare to experiment on this. BBC Worldwide has put FIVE different covers on FEMINA's latest issue. This way a buyer have choice to pick the copy which is carrying his/her favorite face out of Bipasha, Priyanka, Deepika, Priety and Aish. Or one can collect all five beautiful covers of this special collector's edition. This special n fat issue also featuring India's 50 most beautiful women, which they have chosen after analyzing lods of SMSs and vote poll held on http://www.femina.in/. Same issue is also carrying one CD along with the issue in its regular cover price of Rs.30 which has wallpapers of all 50 beauties.

I am excited to see this wonderful sign of daring & experimenting publishing in India. Apart from this lots of activities are visible on news stands…Yes, Vogue India is also launched… wait for my review on Vogue India!

La Sppa- confused!

When a magazine is planned to target a niche segment but put content to attract everybody in it then a de-focused and confused magazine takes birth. The same is happened with 'fashion n lifestyle' magazine LA SPPA which is recently launched by a Heera Zhaveraat group enterprise.

You might be aware of P.J. News & Information Bureau Pvt. Ltd. has its seven year old magazine called HEERA ZHAVERAAT on Gems & Jewellery and has websites, www.heerazhaveraat.com and www.worlddiamondbank.com also. This bi-monthly magazine is their latest venture which they want to target fashion & lifestyle industry and for that they are addressing a contemporary young as well as matured people!!

Content
Its neither remained a niche nor become a general interest as they have tried to put everything in the inaugural issue to show their broadband of content. The same is acclaimed by the Editor- Mr. Suresh Chotai in the editorial page of the same issue that apart from the fashion trade, LA SPPA will also talk about variety of subjects like sex(?), health(!), relationships(!!), fashion industry trends, youth aspects, celebrity talks any many more to fulfill young generation's aspirations!!! Its' Publisher & Chief Editor- Mr. Rajesh Bajaj is went one step further and written in his welcome note that readers may take what they like from this magazine and may toss the rest away… No wonder content structure of LA SPPA is so scattered and distracted from the center.

You think that I am exaggerating the thing?? Fine, have a look on a few main stories- 'The joy and dangers of flirting', 'College daughters relationships with their fathers', 'School safety for parents: what to look for in your child's school', 'Massage therapy', 'Adventure with Hot air balloons', 'Minister don't teach us about sex', 'Obsessed with thin: dangerous implications of being skinny'…

And guess, which is cover story for this issue?? Of course its their in above mentioned list… Fine, it’s the last in this list. No one could understand that this is the cover story, probably makers of this magazine also knew this and that's why they clearly mentioned on the story on the cover- COVER STORY!!

Its needless to mention that most of these kind of articles are foreign content and images/pictures, almost all looks as are downloaded from the net.

Design
Equally bad…! As editorial team has tried to exposed their wide range of domain understanding, similarly design team has also tried hard to prove their creativity. For example, just on the cover itself designer has used more than a dozen fonts type faces. He has used lots of cluttering in each story headlines as well as lots of colors and effects on the cover lines...! Main image is used badly cut and poor color corrected. Oh, when I am writing about cover, let me tell you that this is the only magazine I can remember which has Editor's name on the cover itself!

It seems that designer had full liberty show his skills in single issue and he/she hasn’t missed the opportunity! You can see each and every effect or cluttering, which is possible, in this one magazine...no single consistency or style sheet!

Oh yes, only good looking pages are advertisement pages!!

Printing
As almost every photograph seems like downloaded from the net, it has got pixelated at most of the pages. Few pages have registration problems.

Product
Well, expecting for the better than what you are getting at the cover price of Rs.27/- only, would be not fair. What else (in terms of physical & tangible product) you can expect in such a low price but it cant be an excuse for the poor content & design. I think, it is not going to be sold on news stand anyways as it would be controlled distributed to the trade community (if they can find appropriate target audience for this kind of defocused magazine) or it would be subscription driven only.

LA SPPA is not focused on the subject so its difficult to say that whom publishers want to target. So is difficult to say whether it is going to useful any segment of people.

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StyleSpeak: Making a Style Statement

Yes, I do agree with Editor Sandhya Chipalkatti, who is also publisher of her recently launched Style & Fashion magazine called STYLESPEAK. According to Chiplakatti, fashion in India not only arrived but has spread over the market in an organized manner and therefore it is no longer can be dominated by selected few. Hosting of four major fashion weeks every year in India is the big evidence.

STYLESPEAK is launched by C & E Media, a division of Conferences & Exhibitions Pvt. Ltd. at cover price of Rs.100. Being a B2B magazine, mainly targeting to Salon & Spa owners not the consumers; it is not available on news stands but can be subscribed.

Content
Keeping their target audience in mind, content doesn’t impress much. This 64 pager magazine carrying a very less number of useful & practical articles which leave a reader more informed or educated behind.

From the point of usefulness, only ‘Salon management’, ‘Step by Step, ‘Expert Speak’ & ‘StyleFile’ are OK. Rests of the pages are just the showcase of products or fashion shows. To make it more useful, it should have more articles like ‘Education’, ‘Expert Advice’ & ‘Step by Step’ etc.

A very long list of names of Doctors, experts, specialist, stylists is given in the colophon as editorial advisors, contributors, columnists which impresses a reader very much in the beginning but disappoint you when you enter in the magazine and can’t see any strong & fruitful article.

Design
Poor…(but while writing this review, next issue came in my hands and I can see the significant improvements in it). Starting from the cover, masthead is strong and fine. Since content is not so appealing, there is no strong cover story to put on the cover. And perhaps knowing the fact that it is a non-news-stand magazine, it is not considered seriously. Even in B2B magazines, cover stories can be put in some interesting & inviting way instead of putting some very dry-incomplete-meaningless words.

As I mentioned, layout of inside pages is improved in latest issue but still lots of basic design mistakes are there which clearly show the lack of style sheet.

Printing
Despite of being a salon & spa magazine, you can’t see skin tones accurately on most of the pages (apart from a few advertisement pages).

Product
Paper quality of the magazine as well as the cover is very good and that’s why with even 64 pages, the magazine is perfect bound.

Anyways, magazine is targetting spa & parlor owners which defintely would love this product if more articles on their profitability or business tips can be put in next issues. Design, as I said, is improved than first issue but still required to be tweaked.

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Right HAIR Right Now…

Its time to get more and more niche! You can’t talk about fashion, style, beauty, hair… everything at once; you need to give enough space to every aspect to let it spread & grow. For that reason perhaps, in recent months a few of very niche interests magazines are launched in India and HAIR is one of them.

HAIR is UK’s best selling hair magazine which is launched in India by Spenta Multimedia at cover price of Rs. 50.

Content
Inaugural issue’s Content of HAIR is fabulous. As its name suggests and being a niche magazine, content is more or less is about hair care, styling, dos-don’ts, advices, problems-solutions, make-over only. It is also carrying glam quotient by adding model-celeb’s styles & their interviews. Same issue is carrying an interesting section called- ‘The Style Guide- Cut & Color’, which is carrying different samples of various cuts & colors like blonde, dark, red, long, short and layers etc.. and ‘The Style Guide- Texture & Trends’, which shows samples of sleek, waves, curls, volume, fringes and updos etc. Other interesting articles/sections/columns are- ‘Make me Over’, ‘Busted 10 common haircare myths’ and obviously Expert advices.

A very space is given to Beauty also where beauty products are showcased And a few of skin & beauty advices are given.

Design
Average…and cover is worse. Starting from image selection, image placing, layout of cover stories, presentation everything is bad. One can easily get confused about the masthead itself whether it is ‘HAIR & BEAUTY’? No consistency of using fonts (sizes, colors). Very carelessly Single-tier, 2-tier and 3-tier lines are used on the cover.

Inside pages are slightly better than the cover, but again style sheet is not followed strictly. In this kind of magazines, where lots of advertorials and sponsored sections/articles are there, it becomes even more critical to have very carefully prepared design style sheet and to follow it religiously. Still, a few pages like ‘Make me Over’, ‘The Style Guide’ are good.

Being an international publication, Indian edition is also carrying lots of UK content which disconnects an Indian reader a little bit, but it can be taken care by putting Indian faces & images on pages.

Printing
despite of being a spenta product, printing quality of HAIR is average. Overall colors are looking very dull. Even pre-press/designer hasn’t taken care of cover image and has spoiled the cover.

Product
It could be classier if it was printed on better paper. And looking at price, it can be improved.

Overall, content of HAIR is equally useful for an individual consumer as well as for beauty parlor or salon people.

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