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Saturday, October 12, 2013

Gorgeous Looks: Not looking even average

Pratishtha Publication has recently launched this bi-monthly title – ‘Gorgeous Looks’ with the tag line of ‘The Health, Beauty and Lifestyle Magazine’. Now, each one of these three areas from the tag line are so wide and broad that you need to be very careful to decide your boundaries and scopes for the coverage and lifestyle, as I see, is the most misused genre in magazines publishing. Anything which does not fit into any category, that somehow gets a seat in lifestyle category. Exactly same is the variety (?) of content when you go through the issue of GL. You actually get lost and forget what kind of magazine you are reading by the way.

GL is a vaguely structured magazine which tries to feed its reader every taste from the kitchen. It covers health, beauty, travel, fashion, interior, portfolio, spaces, jewellery, shopping, celeb-talk, wedding, gifts, parties, cooking, art… everything in just in one issue. If you start browsing magazine from cover to cover in just one sitting, you will be kept hopping in various topics of life... (Oh, I forgot that it claims to cover lifestyle also).

And in this effort of giving everything, it lost from its core positioning of looking Gorgeous!

It seems that mostly articles are contributed from various sources/contributors and that is why they don’t look that they belong to one single magazine. Because of the poor subbing, every article has its own style & format of writing. There are several mistakes in proofing that also spoil your taste of reading.

Articles are structured as they were originally typed by authors in Word or Notepad and then they are laid out on the pages in the same formatting… including bullets! There is nothing in the name of design, just random placing of images on pages and the text running around... that’s it.

Oops, I missed the biggest design contribution in the magazine is – section slugs! OMG, it is like a huge round rubber-seal kind of element of a diameter of almost 2inch and it is appearing every single page… it’s so irritating and spoiling the layout (which was already not impressive).

Cover is just a blunder in the name of designing – it has just a celebrity photograph on the cover and that too over-worked hence it has become a flat picture without any texture or details. There is not main cover story here although it is the newsstand selling consumer magazine. In the name of cover content, there are some bulleted words under two section names and rest under the – Other section.
And designer has done nothing here in the name of design but has just copied from word & pasted here using default leading and formatting. Oh, he/she has added black out glow behind the text which has just spoiled only the main image.
Contents pages are not better than the content page of a school text book.

Inside pages also have lots of design related errors and undisciplined work. Even the regular elements are not used in consistency. When you pick up any magazine from this genre, you expect to see a beautiful work and soothing page design, but GL disappoints at core.

Not a single image is printed its original color. Reason might be simple that all the images which are used in the magazine are stock images or might be taken from the web. Mostly photographs are having non-Indian faces and printed in pink or reddish color tone…some images are having white color of skin, some are cyan heavy. Poor prepress work and image correction caused this bad printing. Registration is ok and there is no fringing on any page.

GL is a bi-monthly and is priced at Rs50. Issue has around 100 pages from cover to cover. Looking at the price, the size is fine but the content quality is not such that you should spend even that on this magazine. It is printed on fairly good paper but ultimately a reader buys a magazine for its content not for the page quality only. It is perfectly bound magazine with a spine with a decent thick cover.
In order to covering everything under one title (as its editor-publisher, Amit Sharma also claims in his edit note), this magazine is not more than a compilation of variety of articles collected from here and there and put them together in form of a magazine. If they really want to make it sustainable and impressive magazine to create its space in Indian magazine reader’s mind, they really rethink on its edit & design with some focus.

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1 comment:

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