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Saturday, October 20, 2007

India Boating: Luxurious adventure on the water

A very niche and India’s first luxury boating magazine, INDIABOATING is launched recently by Bluewater Publications Pvt. Ltd., Mumbai at the cover price of Rs.300.

It was launched on the right time when the first edition of the Mumbai International boat show was opened for the very exclusive preview for the VVIPs in the Mumbai from the business class to the Page3 celebrities.

FOB is all about news, events, shows, interviews and is about what’s happening in boating around the world. Reviews, Races, Sailing Destinations are the really interesting sections where readers can find insightful reviews on newly launched boats & yachts and can also know about various destinations and racing events who are passionate for these kind of sports/adventure.

Not as impressive as the title of the magazine & the positioning of the product suggests! It disappoints when such a luxurious subject is not laid out as per the demand of the subject. Selection of colors, fonts and grid is just not appropriate and that’s why it doesn’t help to showcase such a stylish content in elegantly.

Printing quality is good in terms of photographs & color reproduction and looks quite a rich.

Paper used for the cover as well as for the main magazine is fairly good. Magazine appears as a luxury magazine when you pick up in your hands but as I said, it disappoints when you go through pages. If design and presentation of the stories could improve, it can be a great product.
To sum up all can say that its first of its kind of magazine, so content will definitely appeal to its target audience. Since, its very niche & expensive also, it will be available on exclusive stores/news stand only or it will be controlled circulated.

Content ....................: ●●●◐○
Design & Layout .......: ●●○○○
Printing .....................: ●●●○○
Product .....................: ●●◐○○
Value for Money ........: ●●●○○
‘VIRDI’CT ...................: ●●◐○○

How to use ‘VIRDI’CT..??
●○○○○ Browse & leave it
●●○○○ Borrow & Read it
●●●○○ Buy it occasionally
●●●●○ Buy regularly
●●●●● Subscribe it now!!!

Five times covered India's 50 beauties

You might remember my one and half year old posting on the same forum about multiple covers! In that post I had mentioned that publishers in UK/US had started experimenting with split covers or multiple covers of the same issue. Results proves that it works well for their corresponding TG if executed very calculated & thoughtfully (

Well, its really pleasant that very first time in Indian publishing, one publisher has dare to experiment on this. BBC Worldwide has put FIVE different covers on FEMINA's latest issue. This way a buyer have choice to pick the copy which is carrying his/her favorite face out of Bipasha, Priyanka, Deepika, Priety and Aish. Or one can collect all five beautiful covers of this special collector's edition. This special n fat issue also featuring India's 50 most beautiful women, which they have chosen after analyzing lods of SMSs and vote poll held on Same issue is also carrying one CD along with the issue in its regular cover price of Rs.30 which has wallpapers of all 50 beauties.

I am excited to see this wonderful sign of daring & experimenting publishing in India. Apart from this lots of activities are visible on news stands…Yes, Vogue India is also launched… wait for my review on Vogue India!