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Saturday, October 20, 2007

Five times covered India's 50 beauties

You might remember my one and half year old posting on the same forum about multiple covers! In that post I had mentioned that publishers in UK/US had started experimenting with split covers or multiple covers of the same issue. Results proves that it works well for their corresponding TG if executed very calculated & thoughtfully (

Well, its really pleasant that very first time in Indian publishing, one publisher has dare to experiment on this. BBC Worldwide has put FIVE different covers on FEMINA's latest issue. This way a buyer have choice to pick the copy which is carrying his/her favorite face out of Bipasha, Priyanka, Deepika, Priety and Aish. Or one can collect all five beautiful covers of this special collector's edition. This special n fat issue also featuring India's 50 most beautiful women, which they have chosen after analyzing lods of SMSs and vote poll held on Same issue is also carrying one CD along with the issue in its regular cover price of Rs.30 which has wallpapers of all 50 beauties.

I am excited to see this wonderful sign of daring & experimenting publishing in India. Apart from this lots of activities are visible on news stands…Yes, Vogue India is also launched… wait for my review on Vogue India!

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