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Monday, November 24, 2008

Naya... Ab aur bhi behtar Chandamama!

Great news for you if you still love to read Vikram & Vetala's stories in chandamama. 61 years ago B. Nagi Reddi and Chakrapani conceptualized a magazine for kids Chandamama that is still connecting the youth of tomorrow with our tradition, mythology and the his tory in the form of stories.

This long traveled magazine has got redesigned this month. November issue of Chandamama is looking better and so much professional than its past issues from last few years. New design has incorporated lots of new & attractive design elements through out the magazine including section bands, folio strip, blurbs, color codes etc.

Facelift of Chandamama
Bold & attractive fonts are giving a great visibility to headlines of the stories. New design also has a brilliant usage of fonts in body & other text elements like intros, boxes, blurbs, quotes etc.

Improved design is quite obvious right from the cover itself which has changed font for masthead. Cover also carrying a top band which was not there earlier. One more big change is that in this new chandamama, three cover stories are put along with their section names that helps the product to move faster on the news stand. Inside pages are also looking better with a mature & disciplined.

Cover CD
Not only the design point of view but Chandamama as a product is improved entirely as its paper is changed to glossy and the issue is bundled with one interactive CD. Yes, to attract its TG, this cover CD is carrying 12 issues of chandamama in digital format, along a trailer of action movie- Ramaa and the story of Krishna.

New & better chandamama is available on news stands at a increased cover price of Rs.25 (earlier it was Rs.15).

4 comments:

anilappan said...

dear sir,
it is very interesting to see one great product appearing in a new avatar. will be useful if you also mention the people who worked behind the new look.
regards
samudra

G.V.Sreekumar said...

i designed it! gv

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