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Monday, June 18, 2007

CIO Decisions: Strong Decisions

Hi Friends,

After seeing launches of channel magazines from The Express Group & IDG India in last few months, its time for us for being witness of launch of ‘CIO Decisions’, a CIO focused B2B magazine for enterprises.

CIO, who is no longer responsible only for IT implementation & maintenance rather his role is now evolved as a leader, strategist and business analyst. This change has brought an obvious change in his information needs, which ‘CIO Decisions’ is going to address through its features on IT management, strategy and business alignment.

‘CIO Decisions’ has got tie-up with TECHTARGET, a world leader Information provider for IT professionals & executives to make cost-effective IT purchase decisions and managing IT projects. Another strong point may be its advisory panel which has veterans from IT & business like, Chinar Deshpande (Pantaloon), Avinash Sankholkar (L&T), CN Ram (HDFC), Pravir Vohra (ICICI), S Ramasamy (IOC), Mani Mulki (Godrej), Hilal Isar Khan (Honda), Sandeep Phanasgaonkar (Reliance), Sanjeev Goel (Hindalco), Sunil Mehta (JWT), Chandrashekhar Nene (Kingfisher) etc.

Editorial content wise inaugural issue of CIO-D is looking quite informative though its design & presentation could have even better but unfortunately it always take back seat for almost every B2B magazine and so is with CIO-D.

At the cover price of Rs.50, inaugural issue of ‘CIO Decisions’ is also bundled with inaugural issue of its sister publication ‘Information Storage’. 64 pager Information Storage is going to target enterprises’ information need for premium storage & storage management. Information Storage has also strong advisory panel having Avijit Basu (HP), Sharad Srivastava (WD), Gopalakrishna Ramavana (NetApp), Manoj Chugh (EMC), Sumit Mukhija (Cisco), Shailesh Agarwal (IBM), Vishal Dhupar (Symantec) and Sivasankaran Lakshminarayan (Sun Microsystems) on the board.

Immediately after these two launches, The Express Group is going to launch another B2B title ‘Information Security’, targeting enterprise security & risk managers to provide solution to their network threats.

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