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Tuesday, November 14, 2006

Cover Biktaa Hai...!

(was written on: March 26, 2006)

After reading a mail from my friend, Sajith, regarding some Sensational cover, I wrote this mail in reply-

Hey Friends, Even in India, our two mass media publication friends have also realized the power of putting SEX on the cover in some or the other context… And that’s why only India Today & Outlook weekly have been doing unnecessary surveys every year to sell their products by putting such headlines/pictures on the cover…and everybody’s happy from the publisher to news-stand guy, to the reader…(see attachments)



Few of news-stand guys have experience of demand of such issues even after several weeks.

Further, you might be aware of that after the launch of Indian MAXIM for Men, now its turn of Marie Claire to step into India for Women. Here it is-

Outlook to publish Marie Claire in India Another global media entity plunges into the Indian pool French women's magazine Marie Claire will be published in India from the first half of next year. The magazine will be brought out by the Outlook group, which has tied up with Groupe Marie Claire for producing the magazine in India.

The Outlook Group is currently staffing the magazine, edited by Shefalee Vasudev. Shefalee is currently with Outlook.International women's magazines like Cosmopolitan, Good Housekeeping and Elle are currently available in India. These are besides a bevy of home-grown titles including Femina, and Women's Era.Groupe Marie Claire publishes 12 magazines in France. Adding Marie Claire and its sister magazines, there are a total of 39 international editions of the premier French magazine.Marie Claire was founded by Jean Prouvost in 1937. The magazine was shut down for a while and relaunched in 1954 as a monthly.Outlook magazine was established in 1994 by the Rajan Raheja Group, a diversified business entity. The group currently brings out Outlook, Outlook Money, Outlook Traveller, Outlook Saptahik (in Hindi) and the Outlook Traveller Getaway guides in India. The Rajan Raheja Group has businesses in the construction, batteries, petrochemicals and hospitality segments in India.

Cheers,

G.S.Virdi