(was written on: August 14, 2006)
After running WHATCAR quarterly at Rs.100 for a few issues, Haymarket SAC Pub. (India) has launched the same magazine on this Friday with some significant changes in it.
Changes in terms of pages, cover price, frequency of the magazine etc. But, all changes are made to assure that this new magazine will be more relevant for readers and will sale more.
To achieve this, they have released this magazine as a BI-monthly magazine as it was Quarterly earlier. They have reduced cover price also to Rs. 30 from Rs. 100.
In the Inaugural issue's editor's note, Editor Hormazd quotes very clearly that it is the magazine for a common man hence the language used is not understandable by a car expert only. On the same page clear cash benefit through this issue is mentioned. I appreciate the first two pages after the content page, where they have explained the usage & benefit of this magazine very clearly. They have tried very smartly to build the rapport of the credibility of the editorial content with the readers by putting- Promise to readers, How to buy a car with WHATCAR, explaining rating etc.
I liked other features in this issue are-
· How to adjust your seat
· Hot Deals in various categories like- Hatchbacks, SUVs/MUV/s, Premium Hatchbacks, Estates, Mid Sizers, Luxury cars..
· Buying Tips
· What can I buy for… Rs.XXXXXX
· Cut your Fuel bills
· Reader Test Team etc.
Apart of these, major attraction is one of the cover stories. It's about The Tricks Dealers Play On Buyers. Needless to say that its BUYER'S GUIDE is extremely redesigned, self explained and more informative such that its not only containing the facts & figures with prices, but it also carrying buying tips & selling tips, how to use buyer's guide, DOs & DONTs to get the best deal.
Inaugural issue of 86 pages is managed to get 17pages of Advertisements.
You can have a look on this issue as its with me.