(was written on: March 22, 2006)
March issue of MAXIM is available on stand! Haven’t you noticed it? Believe me, its out & I have bought it!
I know why you have missed it. It’s just because of the cover of this issue. No, it’s not because it’s not eye-catchy or it’s not so-sexy. It’s because it very-very similar to the previous cover.
Both the issues are having black (or blackish) background on the cover. Feb issue’s cover model was Kareena Kapoor and this time they have Katrina on the cover, but both in the black clothing. Apart from these two prominent components, the text on the cover is put as per the grid so it doesn’t create any differentiation. Similarly, Top band is exactly same in the both and that too in the same color.
At a glance, one can easily miss the new issue until he is looking specifically for the new issue.
Unfortunately, we have done the same mistake in our publications also. We should avoid it! Specially, we should not repeat the main components in the same style in two consecutive issues like, background color, model/products/props, cover story style etc.